Fourth quarter revenue … Season-to-date February through November, retail sales were up 4.5% and apparel and accessories down 31%. View Privacy & Cookie Policy for full details. Ports? Become a Nike Member for the best products, inspiration and stories in sport. To get more information about these cookies and the processing of your personal data, check our, You can always change your preference by visiting the "Cookie Settings" at the bottom of the page. in Organizational Behavior from University of San Francisco and an A.S. in Fashion Merchandising and Buying from Fashion Institute of Technology. Nike said revenues from its direct-to-consumer division amounted to $11.8 billion in fiscal 2019, fueled by a 35% jump in online sales and same-store sales growth of 6%. The stock had closed the day down about 0.6%. Nike stock heads toward record after earnings show a return to sales growth Dec. 18, 2020 at 4:32 p.m. To get more information about these cookies and the processing of your personal data, check our Privacy & Cookie Policy. ET by Jeremy C. Owens VF Corp. stock outperforms competitors despite losses on … I am a retail pundit, business strategist, speaker and professor. , discussed the over 100% growth in the North American digital business that now represents 25% of total revenue. For more information about this processing of personal data, check our Privacy & Cookie Policy. Shop Nike.com for clearance men's shoes, clothing and gear. The results fell slightly short … Whisky’s Pandemic Immunity: Macallan Breaks Launch Record With $2 Million In Orders At Prestige Drinks Retailer Le Clos, Q&A With Moncler’s Remo Ruffini, On Stone Island Partnership, 2021 And Beyond. Nike asks you to accept cookies for performance, social media and advertising purposes. NIKE annual revenue for 2020 was $37.403B, a 4.38% decline from 2019. BEAVERTON, Ore., Sept. 25, 2018 – NIKE, Inc. (NYSE:NKE) today reported fiscal 2019 financial results for its first quarter ended August 31, 2018 In the ad, Nike reminds us all of what we are capable of achieving, a timely message that struck a chord with its global customers. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. NIKE revenue for the twelve months ending August 31, 2020 was $37.337B, a 6.26% decline year-over-year. Jul 3, 2019 at 4:57PM ... (which grew North American Nike brand sales 7% last quarter) during its patriotic dilemma. Advertising cookies (of third parties) collect information to help better tailor advertising to your interests, both within and beyond Nike websites. BEAVERTON, Ore., June 27, 2019 - NIKE, Inc. (NYSE:NKE) today reported financial results for its fiscal 2019 fourth quarter and full year ended May 31, 2019. © 2020 Forbes Media LLC. Matt Friend, executive vice president and CFO of Nike, Inc. However, top athleisure brands have been able to buck both quarterly sales and season-to-date sales trends as compared to apparel markets. Could Stores Be Unlikely Winner As Santa Gets Stuck At U.K. The ad, featuring LeBron James, Serena Williams and Tiger Woods, had over 7 billion brand impressions and created over 400 million social engagement interactions. NIKE (NKE) Beats Q2 Earnings & Sales Estimates, Stock Down. The company’s sales through Nike Direct expanded 13% over this period. You may opt-out by. Nike has added over 70 million members to its loyalty program this year. Nike outpaced expectations in … Lululemon, which is on a different financial calendar, recently posted 22% revenue growth for its Q3. By continuing to browse our site, you agree to the use of these cookies. My interdisciplinary education includes an M.B.A. in Strategic Business Administration from Penn State University, a B.S. Social media cookies offer the possibility to connect you to your social networks and share content from our website through social media. *Minus Autos and Gas. Donahue stated, “Product innovation and brand strength allows us to connect with our customers worldwide.”. Nike shares, as of Tuesday’s market close, have climbed more than 17% this year. UAA Nike’s capex (capital expenditures) have slumped over the past couple of years. In the fiscal year 2019, capex shrunk by 10% YoY to $1.1 billion. View, Social media cookies offer the possibility to connect you to your social networks and share content from our website through social media. I teach at Syracuse University in Martin J. Whitman School of Management. I am a contributor to Forbes.com, The Robin Report and a member of the BrainTrust for RetailWire. AMZN I have over 25 years of experience in the retail industry across many functions including general management, marketing, operations, merchandising, buying, and human resources. November apparel and accessories store sales were down 19.2%, however, Nike has been able to buck ... [+] this sales trend. Even though Nike did not disclose the details of declining traffic in stores on the earnings call, Placer.ai can understand where people are shopping by analyzing geolocation data. Over 60 million customers across 25 countries participated in Member’s Day, a new event providing unique retail moments, first access to products, exclusive products and added rewards. A key driver of the increase in digital sales comes from loyal Nike members and the use of the mobile app which grew 200% in the quarter. Nike (NKE) posted better-than-expected Q3 fiscal 2019 earnings and revenue after the closing bell Thursday. In 2019, Nike's sales amounted to about 39 billion U.S. dollars. Zacks Equity Research December 20, 2019. All Rights Reserved, This is a BETA experience. Sales in North America were down 46% (link) Nike saw the COVID-19 economic contraction as a way to hide a top-line and bottom-line collapse that has very little to do with the … This pivot allowed Nike to maintain control of the brand and keep close ties with its customers, a strategy called “Consumer Direct Offense”. This timeline depicts Nike's sales (or company revenue) worldwide 2005-2019. And though Under Armour raised its full-year earnings targets on the back … Nike’s sales have been on the rise as the company focuses on selling more of its swoosh-branded sneakers online and on its apps. View the latest NKE financial statements, income statements and financial ratios. Nike Stock. November retail sales (minus automobiles and gas) were up 2% compared to last year, yet apparel and accessories were down 19.2%. Ethan Chernofsky, vice president marketing of Placer.ai, stated, “Nike visits had pulled within ... [+] striking distance of 2019 levels by October with visits down just 1.9% year over year.” www.placer.ai. These cookies are required for basic site functionality and are therefore always enabled. The brand went from over 30,000 distributors down to a focus on 40 of them. NKE You can always change your preference by visiting the "Cookie Settings" at the bottom of the page. In the Never Too Far Down ad, Nike illustrates its constant ability to understand the plight of its consumers. Nike’s digital business allows the brand to continue to connect with its members and increase sales despite store closings and restricted occupancy. Nike Inc. Cl B Annual stock financials by MarketWatch. NIKE (NKE) Beats Q2 Earnings & Sales Estimates, Stock Down. Nike stock fell up to 2% initially, but moved to about unchanged during the conference call. Ethan Chernofsky, vice president marketing of Placer.ai, stated, “Nike visits had pulled within striking distance of 2019 levels by October with visits down just 1.9% year over year.” There is strong demand coming from … Zacks Equity Research. Friend discussed NIKE’s quick response to inventory overages due to closed stores … Donahue states, “Fueled by compelling innovative product and global brand momentum, we continue to extend our leadership. The pillars of the plan included focusing on key cities, ramping up … Nike stock prices were down more than 5 percent to $82.54 USD as of 2:30 p.m. EST. Our strategy is working, and we are excited for what’s ahead.” Nike is very focused on customer engagement and the direct-to-consumer model and views these initiatives, along with continued product innovations, as future drivers of positive financial results into the next year. Chernofsky discussed data around November performance noting that since November 2nd, Nike, Under Armour and Lululemon have outperformed the wider apparel category every week in terms of year-over-year store visit numbers. Advertising cookies (of third parties) collect information to help better tailor advertising to your interests, both within and beyond Nike websites. Lululemon has a similar strategy in terms of maintaining a deep connection with customers, which has helped the brand weather the pandemic store closings and occupancy limitations. NIKE annual revenue … , are outpacing the general apparel market which showed store visits down by 20-38% in November, week-over-week. For more information about this processing of personal data, check our, Nike processes information about your visit using cookies to improve site performance, facilitate social media sharing and offer advertising tailored to your interests. I am an associate professor at Fashion Institute of Technology, Chief Strategy Officer at The Robin Report and CEO/founder of my consulting business. To get more information or amend your preferences, press the ‘more information’ button or visit "Cookie Settings" at the bottom of the website. The ability to reach customers digitally has been enhanced through apps, online purchasing, curbside pickup or in-store technologies that help facilitate the shopping and buying experience. Find great deals and discounts on clearance shoes, clothing and gear at Nike.com. For the current fiscal year, analysts are calling for Nike … In June 2017, Nike outlined a new strategy to drive growth into the coming decade, which it called Consumer Direct Offense. Do you accept these cookies and the processing of personal data involved? Ethan Chernofsky, vice president marketing of Placer.ai, stated, “Nike visits had pulled within striking distance of 2019 levels by October with visits down just 1.9% year over year.” The athleisure brands Nike, Adidas, lululemon and Under Armour In some cases these cookies improve the speed with which we can process your request, allow us to remember site preferences you’ve selected. Third-quarter sales in Nike’s home market, by far its biggest, totaled $3.81 billion in the period ended Feb. 28, short of the $3.85 billion average of estimates. “NIKE’s strong results during a dynamic environment show the power of staying on the offense,” said John Donahoe, president and CEO, NIKE, Inc. On the earnings call, Nike discussed staying with the current strategy which stresses continued product innovation, initiatives that drive brand strength and increasing memberships in the loyalty program. Nike asks you to accept cookies for performance, social media and advertising purposes. Jul 30, 2019 at 9:34PM ... Morgan Stanley expects the market to reach about $355 billion in sales by 2021, ... Nike is also doubling down on innovation. Direct-to-consumer sales were up 32% and digital sales were up 84%. On Thursday, the brand had closed at a record-high of $88.01 USD, increasing 32 percent from last … Is It To Preserve Workers’ Health Or Industry Profits? Try our corporate solution for free! Update your location? De-selecting these cookies may result in poorly-tailored recommendations and slow site performance. ... First published on July 4, 2019 / 8:45 AM NIKE revenue for the quarter ending August 31, 2020 was $10.594B, a 0.62% decline year-over-year. (Photo Illustration by Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images), striking distance of 2019 levels by October with visits down just 1.9% year over year.” www.placer.ai, EY & Citi On The Importance Of Resilience And Innovation, How Digital Workflows Helped Save Basketball During The Pandemic, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation With Forbes Insights, Dillard’s And New Orleans Mutually Benefit From Keeping Mr. Bingle Alive And Well. The athleisure brands Nike, Adidas, lululemon and Under Armour, are outpacing the general apparel ... [+] market www.placer.ai. These cookies allow us to improve the site’s functionality by tracking usage on this website. Nike’s digital business allows the brand to continue to connect with its members and increase sales ... [+] despite store closings and restricted occupancy. , to focus on the direct-to-consumer market. (Photo Illustration by Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images), Nike’s second-quarter results delivered a 9% increase over last year for the same time period. Sales results from lululemon in Q3 and Nike’s Q2 results are very strong relative to the current retail environment. November Retail Sales Aren’t As Ominous As You Think—Just A Clear Set Of Covid-19 Winners And Losers, Four Trends That Will Shape Retail In 2021, Fueled By E-Commerce Growth, Industrial Leasing Continues To Soar. These include cookies that allow you to be remembered as you explore the site within a single session or, if you request, from session to session. For more information see our. NRF Calls For Retail Workers To Get Vaccine First. Major snowstorm bears down on Northeast; ... Nike's annual sales have jumped 7% to more than $39 billion, according to its last quarterly report. To get more information or amend your preferences, press the ‘more information’ button or visit "Cookie Settings" at the bottom of the website. Chernofsky believes while November marked a significant step back in terms of traffic to stores, much of that centered around the unique heights reached during a ‘normal’ holiday season and the resurgence of COVID cases. De-selecting these cookies may result in seeing advertising that is not as relevant to you or you not being able to link effectively with Facebook, Twitter, or other social networks and/or not allowing you to share content on social media. As a recognized top retail influencer, I have appearances across many media outlets including NBC Nightly News, Forbes.com, Wall St. Journal, New York Times, Women’s Wear Daily, Reuters, The Washington Post, Fortune, and Chain Store Age. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. 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Nrf Calls for retail Workers to Get more information about this processing of personal data involved you these..., Chief strategy Officer at the Robin Report and CEO/founder of my consulting business nike shares, as of ’... Dec. 18, 2020 was $ 37.403B, a B.S for clearance men 's shoes, clothing and gear Nike.com! This processing of personal data, check our Privacy & Cookie Policy by tracking usage this... Strategic business Administration from Penn State University, a B.S capex ( expenditures. More than 17 % this year and digital sales were up 32 and... Loyalty program this year over this period or company revenue ) worldwide 2005-2019 restricted.! You agree to the current global sociocultural environment builds its deep emotion with its members and sales. 'S shoes, clothing and gear ability to understand the plight of its consumers timeline depicts 's. Within and beyond nike websites nike outlined a new strategy to drive growth into coming... 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Buck both quarterly sales and season-to-date sales trends as compared to apparel markets (!, this is a BETA experience of the BrainTrust for RetailWire after earnings show return. Or company revenue ) worldwide 2005-2019 general apparel... [ + ] www.placer.ai! Always change your preference by visiting the `` Cookie Settings '' at the Robin Report and member!